EXECUTIVE SUMMARY
Alaga 360 is a Yoruba sociocultural show that is driven by Yoruba rich culture in language,proverbs, history, family, weddings,food ,and royalty.We have been on live broadcast for almost 4years now between 4:30pm -5:30pm every Sunday on Superscreen TV.
Alaga 360 has a vision to explore Our rich cultural heritage,while put up a standard that can be exported to Nigerians in Diaspora, serving as a platform for learning Yoruba Oriki, Culture,History , behavior in Marriage and food .
Our mission is to reach out to over 40million Yorubas at home and abroad , through creation of an interactive platform Called Alaga 360 blog and also advancing a TV Show that is divided into 4 Segments.
Our Corporate and Organisational skill is a vehicle to a successful delivery of a qualitative and quantitative show.
PRODUCTS AND SERVICES
a)TV Show Alaga 360
a)Alaga 360 Blog
c)Alaga 360 Party Coverage/Albums
d)Alaga 360 Mc and Compere Services.
MARKET ANALYSIS
Alaga 360 has the potential to generate the followings
e)Alaga 360 talk show has the potential to generate #……..
through advert on its 4 Segments.
f) Alaga 360 Blog is targeting 50,000 active participants with global outlook of about 40m viewers annually and we are expecting 2000 Mcs and 8000 Compere(Alagas) to subscribe on the platform at #………..each ,hence hope to generate# …..or subscription and #….. on advertisement.
g)Alaga 360 Party Coverage/Album Production
h)Alaga 360 Market Competition of 100 most influential textile Sellers in Nigeria is expected to generate an average of per nomination fee/registration, which will amount to a total of about # in less than 3months .
I)Scrolls and Livestream registration of Compere(Alaga),Caterers , Fashion Designers and make up artist .1000 participants at #……..is equal to #……
STRATEGY
Our strategy is to take advantage of Our existing airtime on TV ,which is an hour every Sunday ,while looking at the politics of pricing to make TV advertisment cheap and affordable for Small and medium scale enterprise,hence huge patronage is expected.
CONCLUSION
Conclusively the idea that founded Alaga 360 is obviously Worth investing on , particularly looking at the revenue generating items as analyzed by the business plan,therefore it’s going to be of mutual benefits to us and Our financial partners,while guaranteeing Our return on investment.
