To raise standards in the creative business, the Nigerian Institute for Social Media Analysts (NISMA) and the Practitioners of Content Creators, Skit-Makers, and Influencers Guild of Nigeria (PCCSIGN) have partnered.
This was revealed in a statement released on Tuesday by Mr. Michael Nwabufo, also known as Mike Premium, the National President of PCCSIGN.
The goal of the collaboration, according to Nwabufo, Ambassador for the Corporate Affairs Commission (CAC), is to create a strong industry.
He claimed that the collaboration represented a dedication to a common goal of organizing and professionalizing Nigeria’s content production sector.
According to him, the necessity to offer amazing chances for influencers, content creators, skit makers, and other digital professionals stems from the rapid expansion of the digital scene in recent years.
“But along with this expansion has come the need for ethical standards, industry standards, and acknowledgment of the professionals who propel this industry forward,” he stated.
According to Nwabufo, a talent and brand manager, PCCSIGN and NISMA will collaborate to support everyone’s career advancement in the digital industry.
According to him, the collaboration was created to make sure that participants got the credit, assistance, and safeguards they required to succeed in a demanding and cutthroat setting.
He said the PCCSIGN was building a strong and long-lasting industry by laying the groundwork for structure and support.
“We think that digital influence and content creation are no longer secondary sectors,” stated Nwabufo.
They have the ability to significantly impact national development and are the main forces behind economic progress.
“This sector has a plethora of unrealized potential for business and employment generation, particularly among the energetic youth population.
“We want to unlock this potential and create a vibrant ecosystem that supports Nigerian talents by establishing clear standards and practices, like developing a certification to professionalize content creators in the nation, among other things.”
According to Nwabufo, content creation has a lot of unrealized potential as a sector ready to generate significant job opportunities and make a significant contribution to the growth of the country.
Our partnership aims to realize this potential by providing a disciplined, long-lasting, and encouraging atmosphere for all digital workers.
Together, we can strive toward our common goal of unleashing our creative minds, professionalizing Nigeria’s digital landscape, and eventually turning our sector into a model on the continent.
“This collaboration marks an important turning point in our dedication to developing Nigeria’s content production sector.”
He claims that the sector is quickly rising to the position of Nigeria’s largest employer of workers and source of income for the country’s youth.
In response, Mr. Frank Mba, the Deputy Inspector General of Police and President of NISMA, advised PCCSIGN to keep the national interest in mind in all that they do.
He believes that morality, national defense, national security, and the general well-being of the nation are all crucial.
“Keep these items in the back of your mind while you work. Let’s work together to improve our nation,” Mba stated.
“Efforts should be made to glorify the country before outside through contents,” Mba added, urging the PCCSIGN to refrain from anything that could undermine national values and respect.
According to him, this did not exclude practitioners from calling any institution to compel them to stop their misdirection.
