StarTimes’ dating reality show Hello Mr Right is returning for a fourth season with a fresh format that combines artificial intelligence matchmaking with a new competition structure.
The programme will introduce “The Switch”, a segment that reverses the conventional arrangement of the show by placing a woman at the centre of the selection process.
Series Director Jide Ali said the segment would see 12 men compete for the attention of one “Miss Right”.
The new season will also feature an artificial intelligence component designed to match contestants according to their profiles.
“We also have an AI segment that matches contestants based on their profiles. AI uses its own assessment to match the lady it considers most compatible with the profile of Mr Right,” Ali said.
The fourth season will be hosted by Bukunmi Adeaga-Ilori, popularly known as KieKie, who is returning for her third consecutive season.
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Nelson Enwerem, better known as Prince Nelson, will also return as co-host for a second season.
The show will begin with an audition episode on September 26 on ST Nollywood Plus. The episode will be rebroadcast on October 1, while the main season will premiere on October 3.
Series Producer Rotimi Babalogbon said producers had expanded the diversity of contestants appearing on the programme. According to him, the cast will include participants from different professions, age groups, backgrounds and body types.
KieKie said the changes to the programme would not diminish the importance of honesty and openness in relationships.
“I just think it’s about being genuine and being real, being authentic, because relationships are one very quick way to expose your flaws,” she said.
StarTimes Marketing Director Oke Umurhohwo said the company remains committed to producing original entertainment that reflects the experiences of young Nigerians.
He said Season 4 would receive support from an integrated publicity campaign covering television, social media, influencer partnerships, contestant-generated content and audience engagement.
With its AI-assisted matchmaking, expanded cast and female-led “The Switch” format, the new season will offer viewers another approach to dating, attraction and compatibility.
Hello Mr Right Season 4 will air exclusively on ST Nollywood Plus on StarTimes.
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